Microsoft vs. Sony : The Laundry Battle

A few weeks ago, Bill was puffing out his chest on the cover of Time Magazine, talking about the "Living Room Battle" that Microsoft would easely win against Sony with it's Xbox 360. Another kind of battle just happened here in Paris...
Promoting it's new PSP (the platform is not yet available in France), Sony opened a showroom called "The Factory" in Paris, Place de l'Etoile. Just accross the road stands a laundry (right, on photo). With a touch of espieglery, Microsoft hired the place to stick big ads on the shop (left), saying with quite a sense of humor : "Keep your forces for Winter". Of course, that's when the Xbox 360 is meant to come out. And of course, this type of advertisement displeased Sony... After one day of corporate blasphemy, the stickers were removed (right photo again). No lawsuit, no scandal, just a big cheque from Sony. This nice story of laundry battling made the laundry worker a bit richer. Which is a good point.

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